Given that I work for an ad agency, and have always dreamed of becoming a writer, this might seem like an odd stance. I've mentioned this to a couple of friends and colleagues, both of whom pointed out that really great ideas are actually incredibly expensive. You have to give them the time and resources they deserve.
Yes and no.

After all, ideas are occurring to people all the time. Monkeys operating a coat-check, there's one for you. It might not be practical, people might not appreciate finding their pockets stuffed with banana skins and monkey dung, but you can't deny that monkey coat-check is an idea.
Of course, to shape that idea into something usable or worthwhile would take time and money. But that's not the point, the idea itself was extremely cheap.
Lemons genetically modified to have the flavour of limes, there's another one.

Today, there are 6.795 billion people on the planet. You know the room full of monkeys? Give them an infinite amount of time, and one of them will write Hamlet. Well, if the internet, our connected world, has given us anything it is a roomful of monkeys, chattering away in blissful inanity - most of the time - and very very occasionally (once an hour?) throwing up something worthwhile.
A vomit bib - for the rugby fan attending a formal dinner.
Because all those man hours, all those woman minutes, have been harnessed into a collective pool of information. And our systems of copyright, our approach to "intellectual property" (a phrase I despise more every day), are based on a very shallow pool. Copyright made sense when only a few people had the luxuries of time and money, and could devote endless hours to perfecting an artwork. But technology and modern life have brought us to a time in which ideas (which are cheap) can be brought to life quickly and easily.
The recording and mixing capabilities of an average laptop outstrip anything the Beatles ever worked with. Ablums, and decent ablums at that, can be made in the comfort of a bedroom. Movies too - Sky Captain and the World of Tomorrow started out as a bedroom project.
So millions of copyrights, literally trillions of bytes of intellectual property, are being created every day. Third-world countries may not have the resources of developed nations, but with big enough populations, they now compete with the big boys - look at India's booming tech sector. Most of that is code, and what is code? Ideas and hours. But the salaries obviously don't compare to Silicon Valley.
This is something that will effect - that is affecting - every creative industry, every knowledge market, every art form, every area of technological innovation. This has massive implications for business and culture, and I'm starting to worry that Canute-like efforts to stem the tide of change will end up doing a lot of harm. Instead of adapting to our changing world, we're busy trying to prop up systems that can't cope, and that ultimately work against innovation and creativity.
A band that only plays gigs by telephone, kicking out the jams by conference call. (*FILM RIGHTS HAVE ALREADY BEEN SNAPPED UP FOR THIS IDEA*)
There are two other points that inform this that I'll come back to, and the first is this notion of "creativity", which strikes me as something of a misnomer. Secondly, the idea that we apply copyright in the personal sphere, when really it's much more useful, and much more sensible, to view it as a business thing.

This blogpost is copyrighted. It's certainly not more useful, insightful, or well-written than the memoirs of Hilaire Belloc. But it has the same protection. If you print it out, and stick it up on a school notice-board, my people could have words with your people. Does that make ANY sense?
An umbrella that doubles as a soup bowl.
Would love to know your thoughts.




